Good PR isn’t just about producing compelling content, it’s also about making sure you reach the people who will be interested in the information being shared. Your SEO strategy should take the same approach. Find out more in this blog.Continue Reading
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Spring is traditionally a time for fresh beginnings and a period when many businesses set budgets and outline plans for the financial year ahead. If you are developing new PR and marketing activity then, firstly, take a step back and work out what you want to achieve. We outline five key things to consider.Continue Reading
Language is more than just a means of communication, it’s also an inseparable part of our culture. As International Mother Language Day is observed this month, we look at the importance of protecting and preserving language and considering culture and communication styles in international marketing.Continue Reading
From Parliament to popular culture, praise is being given to the professional cleaning industry, and it has gained wider public recognition, as COVID-19 continues to highlight its essential role. So how do we live up to the challenge of making sure the sector continues to receive the recognition it deserves?Continue Reading
December is #WriteABusinessPlan month, with now traditionally being a time for reviewing goals and preparing for the year ahead.
Since the start of the pandemic, planning and communication has been a central and fundamental pillar of the national and global response. Crises by their nature are unpredictable, but it is best practice for every organisation to have a strategy and protocols in place to meet the range of challenges that follow in their wake. Whether in times of crisis or not, business growth and resilience rely on good planning. Ahead of the new year, take time to evaluate, set fresh goals and look ahead.Continue Reading
During the Coronavirus pandemic, businesses have had to adapt and reconsider how they operate and communicate. World Online Networking Day, on 29 October, celebrates the interaction of business people across the world through online networking. Online communication can help build relationships at a time when face to face networking isn’t possible and create potential opportunities to make sales and source new clients. Read our latest blog post about taking an informed and interactive approach to online communication.Continue Reading
These are uncertain times, where the guidance for keeping safe during coronavirus, with its implications for our lives, businesses, and brands changes daily. Yet one certainty is that communication remains key. Now more than ever, it’s vital you maintain visibility in your market, and with the world increasingly going online, this means you need to connect with your audiences by boosting your digital marketing.Continue Reading
Cleaning Interactive 2020, is the cleaning industry’s first high tech, international event incorporating visualisation technology. This digital showcase for the cleaning and hygiene industry, taking place online on 8th-9th September 2020, rips up the rule book on the format of industry events. Find out five ways this guaranteed, digital event takes a fresh approach.Continue Reading
Introducing ‘Cleaning InteractiveTM’ – a world first, high-tech, virtual event to boost the cleaning industry
Cleaning InteractiveTM, the cleaning industry’s first high-tech event incorporating visualisation technology, takes place online from 8-9 September 2020.
Created by CBI VR Experiences Limited, sister company of longstanding cleaning industry PR agency Ceris Burns International, it will enable the cleaning industry to safely and effectively engage with valuable new customers whilst showcasing their innovations.Continue Reading
The importance of protecting our environment is brought into focus this month, with a number of awareness days including World Environment Day, and World Oceans Day encouraging a call to action, to make a difference. Our changed behaviour during lockdown has led to a number of positive impacts on the environment. Can we continue to do more to protect the environment moving forwards, as lockdown restrictions are eased? Find out more in our latest blog.Continue Reading