Displaying articles in General News

Fake news and fact checking

It was only a few years ago that the term ‘fake news’ began to be widely used as a term. Now it is an issue covered in the media – The Independent has a news section on fake news and Channel 4 provides a FactCheck section. Now that social media is omnipresent, it’s easy for fake news to spread quickly, which means we must all be mindful of what we post and share. Trust is a central component in any relationship and public relations plays a key role in building it.

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Wise words for 2019

It’s that time of year again, when dictionary publishers announce their ‘word of the year’ – a term or expression that has attracted a great deal of interest over the last twelve months. It’s great to see that phrases related to sustainability are top of the news agenda and being spoken about frequently. As PR experts in the recycling sector, we are well aware of the power of language to influence, share ideas and communicate best practice.

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Championing raising the profile of the professional cleaning industry

The professional cleaning sector employs millions of people across Europe and there is a tremendous amount of great work being carried out, and high standards that have previously gone unseen. So how do we live up to the challenge of making sure the industry receives the recognition it rightly deserves, and raise the profile of the professional cleaning industry?

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Writer’s blog? We’re here to help!

Blogging is one of your most valuable marketing tools, helping to build trust, educate and raise brand awareness. But with so many blogs out there, how do you make yours stand out? There are some simple rules you can follow to get your content noticed, make it engaging, increase visitor numbers and get people returning for more.

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Don’t waste a word

This month marks World Environment Day and World Oceans Day, two annual, international campaigns raising awareness of resource efficiency and the importance of protecting our planet. Communications encouraging behaviour change need to resonate with individuals in a clear and concise way. If people are to make informed decisions about the materials they use and consume, they must be able to understand those actions and the impact.

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5 Steps To Speaking Out For Success

The thought of public talking can be daunting for many, but if you want to heighten your company’s profile, carefully selected speaking opportunities should form part of your wider communications campaign. Check out our five top tips for successful speaker opportunities.

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Destination International!

Today’s business is increasingly international in scope and with the right advisers at your side it’s not as daunting or complicated as some people think it is! If you’re unsure whether your company is ready to go international, the reality is you probably already are. Your website and any social media activity you are undertaking means your company is visible for the world to see. So why not make the most of this and raise your profile to relevant audiences through an international PR campaign reaching key target markets?

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