How to get the most from your PR campaign
Discover our five practical steps to building a strong client-agency relationship.
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The power of PR – so much more than the press release
An important communication tool, the press release is just one of many in the public relations toolbox. Find out more about the purpose of PR and what it can do for your brand.
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Looking Ahead To 2023: Your Time To Shine
Clear, impactful communications have never been more important, thanks to a series of overlapping challenges. So, looking ahead to 2023, what are the best ways to engage with audiences that may have message fatigue? We outline five five formulas for success in our latest blog.
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Time To Be On The Ball With Ethics Challenges
Whether you’re a football fan or not, you’ll be aware of some of the negative publicity that has dogged the World Cup. There’s no shortage of ethical challenges that face brands. Check out our latest blog to know the score on making authentic connections with your audiences.
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How to clearly establish and communicate your brand voice
What personality traits does your business portray? Are you authentic, quirky, serious or fun? Ensure your brand has a clear identity, so you can share your story in a distinctive, unique way. Check out our latest blog on how to establish and communicate your brand voice and values.
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Making an impact on LinkedIn
In this blog, we look at at some of the new tools and features on LinkedIn and how to get your content seen and enhance your connections on the world’s largest professional social network.
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The war on truth
Fake news isn’t a recent phenomenon, but it’s being brought into focus again during the war in Ukraine. So how can we separate fact from fiction? Check out our five top tips.
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Combatting conflict and crisis with clear, ethical communications
Most of us want to avoid conflict and crisis, but their consequences must be faced head on. Communications need to be constant in both ‘good’ and ‘bad’ times. The sharing of information is increasingly playing a vital role in the developing conflict in Ukraine. Find out more about how it can help shape developments and protect lives in times of crisis.
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Making an Olympian effort to be better international communicators
As we unite in celebrating spectacular sporting achievements at Beijing 2022, it’s also time to collectively challenge ourselves too – in the race to be better international communicators. Check out why this is so vital and our top tips for successful international marketing.
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Rising To The Challenge – Our Year in Review
General News · Our Blog · 22nd December 2021
As 2021 draws to a close, it’s a time to reflect on the past twelve months and what we’ve achieved, and plan ahead for the new year. It’s been yet another challenging time for all businesses, but there have also been successes to celebrate. We share some of the highlights for both Team CBI and the sectors we represent.
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