Case Studies | Ceris Burns International

Cleaning Interactive: A new concept event to reconnect the industry and boost business

During COVID-19, businesses have had to adapt and find new ways to promote their products and services safely and effectively. Early on in the pandemic, long standing PR agency, Ceris Burns International came up with a fresh approach for a cleaning industry event. Cleaning Interactive was the first ever high-tech, virtual event for the professional cleaning industry. It was designed to enable the sector to safely and effectively engage with valuable new customers and showcase their innovations and encourage potential delegates to attend speaker sessions to gain valuable insight.

Alupro

Deliver communications support positioning the Aluminium Packaging Recycling Organisation (Alupro) as the ‘authority’ on aluminium packaging and packaging recycling.

WCEC website case study - communications

Worshipful Company of Environmental Cleaners

Our brief was to professionalise the Environmental Cleaners’ communications in order to improve member participation and experiences.

In Depth Managed Services

Create a PR campaign that will build awareness of In Depth Managed Services as a business that provides cleaning and soft FM services on a national scale, with a strong local feel.

Truvox

Promote Truvox’s wide range of high quality floor cleaning machines to a global audience, emphasising the company’s commitment to offering unrivalled customer service at competitive prices.

ServiceMaster Clean

To promote the UK disaster restoration and commercial business divisions of franchise cleaning company ServiceMaster Clean on a UK national and regional basis.

Alpha Waste Solutions

Position Alpha Waste Solutions as a leading supplier of recycling products to commercial sectors across the UK. Raise the profile of Alpha Waste Solutions across cleaning, FM, waste management and recycling, local government, security and healthcare sectors.

BS&B Safety Systems

Position BS&B Safety Systems as a global expert in explosion protection technology within the UK waste management, food and animal feed, wood and solids and bulk handling markets.

ISS Facilities Services UK

Our brief was to target food manufacturers via food production and waste management titles to promote cleaning and FM services in a new market sector where ISS was relatively unknown.

SugaRich

Build awareness and reinforce SugaRich’s position as a UK leader in the recycling of surplus food products.

ISS Facilities Services UK

Manage an advertisement programme and provide creative to support ISS Facility Services’ exhibit at the Foodex 2012 exhibition.

The British Institute of Cleaning Science

Deliver a corporate communications campaign to drive uptake of accredited training and membership of the Institute during its 50th anniversary.

Julius Rutherfoord

To raise awareness of Julius Rutherfoord’s premium cleaning and support services, and enhance its profile by publicising the company’s use of technology and smarter thinking to improve the business of cleaning.

WAMITAB

We were asked to raise awareness of WAMITAB’s qualifications and services amongst key sectors in the UK, and to enhance its profile by positioning WAMITAB as a thought leader in waste management, recycling, cleaning and facilities management (FM).

Award for excellence in recycling & waste management

Environment Media Group (EMG)

To raise awareness of three of EMG’s premier events – the Awards for Excellence in Recycling and Waste Management, which are widely recognised as the most prestigious awards in the sector; plus the End of Waste Conference and the Resource Association Conference.

Ceris Burns International

To raise Ceris Burns International’s (CBI PR) own profile and build brand awareness in the recycling/waste industry.

Awards for Excellence in Recycling and Waste Management

As part of our PR campaign for the Awards for Excellence in Recycling and Waste Management 2015 we commissioned video content to showcase these prestigious awards.

CAM Specialist Support

Deliver a communications campaign with a media focus to develop the CAM brand and to position it as a leading expert in working at height.