Destination International!

Today’s business is increasingly international in scope and with the right advisers at your side it’s not as daunting or complicated as some people think it is! If you’re unsure whether your company is ready to go international, the reality is you probably already are. Your website and any social media activity you are undertaking means your company is visible for the world to see. So why not make the most of this and raise your profile to relevant audiences through an international PR campaign reaching key target markets?

Entering awards is nice – and you’re a winner whether you take the top prize or not!

Awards exist for practically every sector and area of business nowadays, but there are many benefits to entering. Of course it’s fantastic if you’re a winner on the day, but the advantages from submitting an award go much deeper for winners and entrants alike. Find out why we think awards are so nice for businesses.

Brands taking a stand

Businesses have always impacted on culture and society at large and now brands are taking that a step further by speaking about societal and cultural issues more than ever before. It is important that organisations act with transparency and integrity in order to be successful. A good PR agency will make sure that they know your industry or business sector inside and out – including all the hot topics and thorny issues – and help to establish you as an authoritative voice that peers, and potential new clients, will listen to.

Content is king – three key goals for 2019

It’s that time of year when businesses are planning for 2019 and setting new goals and resolutions. We look at three key steps you should take to ensure your communications content helps to boost your business in the new year.

Don’t stop me now!

Bohemian Rhapsody, the story of the legendary Queen vocalist, Freddie Mercury is currently showing at cinemas, capturing the magic of their music.  Taking a cue from the uplifting Queen song “We are the Champions”, celebrating success and giving credit where it’s due is a fantastic motivational tool.

#HowToHashtag!… 5 Key Tips

Hashtags are an integral part of any social media campaign. They help to categorise your content and to make that content discoverable to users. Knowing how to use them well is key to your success on social media – so we share five key tips.

New Campaign #PRPays champions the benefits of PR to the business community

The Chartered Institute of Public Relations (CIPR) recently launched the first in a series of interviews with Chief Executives for its #PRPays campaign, which aims to “spotlight the benefits of strategic public relations amongst senior business leaders. The campaign seeks to shift perceptions of PR from a tactical offering to a strategic discipline.”

Always on – our increasingly connected society

Ofcom introduced its Communications Market 2018 report published this month, with the summary that it “explores how a decade of technological revolution has transformed behaviour.”

Presenting a visual story through our video content

Videos are increasingly being used to enhance communications, share messages succinctly and attract followers and shares on social media. In fact statistics show they are 20x more likely to be shared on social media than any other type of post.

At the start of 2018, we supported our client, Julius Rutherfoord & Co with activity to communicate the company’s rebrand, highlighting its ethos of being the secure commercial cleaning® expert.

Are you having an eventful year?

Exhibiting at trade shows and events whether at home or abroad is a great way for companies to promote their services, launch new products and network with industry peers. With exhibition footfall in the hundreds or even thousands there’s also a lot of potential new clients and suppliers all in one place. However, it can use a substantial part of your company’s marketing budget, so it makes sense to make the most of your investment.