How to make your video content more vibrant and viral

The pandemic has massively accelerated digital communication, which now plays a part in every aspect of our lives. The level of information we are exposed to has also increased massively. However, according to a Microsoft study, as we spend more time online, our attention span has decreased to around 8 seconds – the same level as a goldfish! All this means content needs to be fresh, useful, short and easily digestible.

How PR and SEO align perfectly to build trust and gain attention

Good PR isn’t just about producing compelling content, it’s also about making sure you reach the people who will be interested in the information being shared. Your SEO strategy should take the same approach. Find out more in this blog.

Time to spring your PR and marketing plans into action

Spring is traditionally a time for fresh beginnings and a period when many businesses set budgets and outline plans for the financial year ahead. If you are developing new PR and marketing activity then, firstly, take a step back and work out what you want to achieve. We outline five key things to consider.

The Importance of Protecting and Preserving Languages

Language is more than just a means of communication, it’s also an inseparable part of our culture. As International Mother Language Day is observed this month, we look at the importance of protecting and preserving language and considering culture and communication styles in international marketing.

A fresh future for the cleaning sector post-pandemic

From Parliament to popular culture, praise is being given to the professional cleaning industry, and it has gained wider public recognition, as COVID-19 continues to highlight its essential role. So how do we live up to the challenge of making sure the sector continues to receive the recognition it deserves?

How To Plan For The Unpredictable In 5 Steps

December is #WriteABusinessPlan month, with now traditionally being a time for reviewing goals and preparing for the year ahead.

Since the start of the pandemic, planning and communication has been a central and fundamental pillar of the national and global response. Crises by their nature are unpredictable, but it is best practice for every organisation to have a strategy and protocols in place to meet the range of challenges that follow in their wake. Whether in times of crisis or not, business growth and resilience rely on good planning. Ahead of the new year, take time to evaluate, set fresh goals and look ahead.

An informed and interactive approach to online communication

During the Coronavirus pandemic, businesses have had to adapt and reconsider how they operate and communicate. World Online Networking Day, on 29 October, celebrates the interaction of business people across the world through online networking. Online communication can help build relationships at a time when face to face networking isn’t possible and create potential opportunities to make sales and source new clients. Read our latest blog post about taking an informed and interactive approach to online communication.

Transforming our happiness at work through the power of communication

This week is International Week of Happiness at Work which aims to increase morale at work, whether you are leading a team or an entire business, guiding clients or seeking to increase your own levels of positivity. As we face significant changes and challenges to many aspects of our lives, due to the COVID-19 pandemic, this means finding new ways of working and communicating to maintain our workplace wellbeing.

Time to adjust your marketing strategy and embrace digital

These are uncertain times, where the guidance for keeping safe during coronavirus, with its  implications for our lives, businesses, and brands changes daily. Yet one certainty is that communication remains key. Now more than ever, it’s vital you maintain visibility in your market, and with the world increasingly going online, this means you need to connect with your audiences by boosting your digital marketing.

Five ways the new virtual showcase, Cleaning Interactive shines a fresh light on your business

Cleaning Interactive 2020, is the cleaning industry’s first high tech, international event incorporating visualisation technology. This digital showcase for the cleaning and hygiene industry, taking place online on 8th-9th September 2020, rips up the rule book on the format of industry events. Find out five ways this guaranteed, digital event takes a fresh approach.