The war on truth
Fake news isn’t a recent phenomenon, but it’s being brought into focus again during the war in Ukraine. So how can we separate fact from fiction? Check out our five top tips.
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Combatting conflict and crisis with clear, ethical communications
Most of us want to avoid conflict and crisis, but their consequences must be faced head on. Communications need to be constant in both ‘good’ and ‘bad’ times. The sharing of information is increasingly playing a vital role in the developing conflict in Ukraine. Find out more about how it can help shape developments and protect lives in times of crisis.
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Making an Olympian effort to be better international communicators
As we unite in celebrating spectacular sporting achievements at Beijing 2022, it’s also time to collectively challenge ourselves too – in the race to be better international communicators. Check out why this is so vital and our top tips for successful international marketing.
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Rising To The Challenge – Our Year in Review
General News · Our Blog · 22nd December 2021
As 2021 draws to a close, it’s a time to reflect on the past twelve months and what we’ve achieved, and plan ahead for the new year. It’s been yet another challenging time for all businesses, but there have also been successes to celebrate. We share some of the highlights for both Team CBI and the sectors we represent.
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Cultivate, captivate, change: Guide to climate crisis comms
As the UN Climate Change Conference, COP26 draws to a close, the commitments that have been made and the key climate agreement ‘Cover Decision’ will require decisive and swift global action. Experts repeatedly indicate that the climate crisis is a far bigger global problem than coronavirus and that it will require decisive measures from us all. So how can we communicate the steps that need to be taken to collectively combat it?
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Benefits of podcasting and how to create compelling content
Well planned and produced podcasts are a great way for businesses to share compelling content, as part of their wider marketing communications and digital strategy. If you are considering podcasts for your own organisation, we’re here to help you create and market them to best effect. Read our blog for five key ways we can provide support.
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How to make your video content more vibrant and viral
Our Blog · 30th June 2021
The pandemic has massively accelerated digital communication, which now plays a part in every aspect of our lives. The level of information we are exposed to has also increased massively. However, according to a Microsoft study, as we spend more time online, our attention span has decreased to around 8 seconds – the same level as a goldfish! All this means content needs to be fresh, useful, short and easily digestible.
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How PR and SEO align perfectly to build trust and gain attention
Good PR isn’t just about producing compelling content, it’s also about making sure you reach the people who will be interested in the information being shared. Your SEO strategy should take the same approach. Find out more in this blog.
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Time to spring your PR and marketing plans into action
General News · Our Blog · 19th March 2021
Spring is traditionally a time for fresh beginnings and a period when many businesses set budgets and outline plans for the financial year ahead. If you are developing new PR and marketing activity then, firstly, take a step back and work out what you want to achieve. We outline five key things to consider.
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The Importance of Protecting and Preserving Languages
Language is more than just a means of communication, it’s also an inseparable part of our culture. As International Mother Language Day is observed this month, we look at the importance of protecting and preserving language and considering culture and communication styles in international marketing.
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