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Latest news, insights and interesting reads.
Whether you’re a football fan or not, you’ll be aware of some of the negative publicity that has dogged the World Cup. There’s no shortage of ethical challenges that face brands. Check out our latest blog to know the score on making authentic connections with your audiences.
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There’s no doubt that technological developments have opened up numerous possibilities for digital communications, but ‘virtual’ is not a ‘cure all.’ Face to face interaction can be more valuable. Find out more in our blog.
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Google is rolling out an algorithm change, called the ‘Helpful Content Update.’ The aim is to reward content that puts the user first, over content that has been written primarily with the search engine in mind. Read this guest blog from our SEO partner, Sleeping Giant Media, to find out more.
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What personality traits does your business portray? Are you authentic, quirky, serious or fun? Ensure your brand has a clear identity, so you can share your story in a distinctive, unique way. Check out our latest blog on how to establish and communicate your brand voice and values.
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In this blog, we look at at some of the new tools and features on LinkedIn and how to get your content seen and enhance your connections on the world’s largest professional social network.
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Fake news isn’t a recent phenomenon, but it’s being brought into focus again during the war in Ukraine. So how can we separate fact from fiction? Check out our five top tips.
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Most of us want to avoid conflict and crisis, but their consequences must be faced head on. Communications need to be constant in both ‘good’ and ‘bad’ times. The sharing of information is increasingly playing a vital role in the developing conflict in Ukraine. Find out more about how it can help shape developments and protect lives in times of crisis.
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As we unite in celebrating spectacular sporting achievements at Beijing 2022, it’s also time to collectively challenge ourselves too – in the race to be better international communicators. Check out why this is so vital and our top tips for successful international marketing.
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As 2021 draws to a close, it’s a time to reflect on the past twelve months and what we’ve achieved, and plan ahead for the new year. It’s been yet another challenging time for all businesses, but there have also been successes to celebrate. We share some of the highlights for both Team CBI and the sectors we represent.
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As the UN Climate Change Conference, COP26 draws to a close, the commitments that have been made and the key climate agreement ‘Cover Decision’ will require decisive and swift global action. Experts repeatedly indicate that the climate crisis is a far bigger global problem than coronavirus and that it will require decisive measures from us all. So how can we communicate the steps that need to be taken to collectively combat it?
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