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Latest news, insights and interesting reads.
Blogging is one of your most valuable marketing tools, helping to build trust, educate and raise brand awareness. But with so many blogs out there, how do you make yours stand out? There are some simple rules you can follow to get your content noticed, make it engaging, increase visitor numbers and get people returning for more.
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This month marks World Environment Day and World Oceans Day, two annual, international campaigns raising awareness of resource efficiency and the importance of protecting our planet. Communications encouraging behaviour change need to resonate with individuals in a clear and concise way. If people are to make informed decisions about the materials they use and consume, they must be able to understand those actions and the impact.
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Case studies give companies credibility, demonstrating the impact their products and services have had on the business success of their valued clients. Find out why these are so valuable in PR terms in our latest blog post
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The thought of public talking can be daunting for many, but if you want to heighten your company’s profile, carefully selected speaking opportunities should form part of your wider communications campaign. Check out our five top tips for successful speaker opportunities.
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Today’s business is increasingly international in scope and with the right advisers at your side it’s not as daunting or complicated as some people think it is! If you’re unsure whether your company is ready to go international, the reality is you probably already are. Your website and any social media activity you are undertaking means your company is visible for the world to see. So why not make the most of this and raise your profile to relevant audiences through an international PR campaign reaching key target markets?
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Awards exist for practically every sector and area of business nowadays, but there are many benefits to entering. Of course it’s fantastic if you’re a winner on the day, but the advantages from submitting an award go much deeper for winners and entrants alike. Find out why we think awards are so nice for businesses.
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Businesses have always impacted on culture and society at large and now brands are taking that a step further by speaking about societal and cultural issues more than ever before. It is important that organisations act with transparency and integrity in order to be successful. A good PR agency will make sure that they know your industry or business sector inside and out – including all the hot topics and thorny issues – and help to establish you as an authoritative voice that peers, and potential new clients, will listen to.
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It’s that time of year when businesses are planning for 2019 and setting new goals and resolutions. We look at three key steps you should take to ensure your communications content helps to boost your business in the new year.
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Bohemian Rhapsody, the story of the legendary Queen vocalist, Freddie Mercury is currently showing at cinemas, capturing the magic of their music. Taking a cue from the uplifting Queen song “We are the Champions”, celebrating success and giving credit where it’s due is a fantastic motivational tool.
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Hashtags are an integral part of any social media campaign. They help to categorise your content and to make that content discoverable to users. Knowing how to use them well is key to your success on social media – so we share five key tips.
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