Five ways the new virtual showcase, Cleaning Interactive shines a fresh light on your business

Cleaning Interactive 2020, is the cleaning industry’s first high tech, international event incorporating visualisation technology. This digital showcase for the cleaning and hygiene industry, taking place online on 8th-9th September 2020, rips up the rule book on the format of industry events. Find out five ways this guaranteed, digital event takes a fresh approach.

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Introducing ‘Cleaning InteractiveTM’ – a world first, high-tech, virtual event to boost the cleaning industry

Cleaning InteractiveTM, the cleaning industry’s first high-tech event incorporating visualisation technology, takes place online from 8-9 September 2020.

Created by CBI VR Experiences Limited, sister company of longstanding cleaning industry PR agency Ceris Burns International, it will enable the cleaning industry to safely and effectively engage with valuable new customers whilst showcasing their innovations.

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Can behaviour changes we have made in the pandemic lead to long-term environmental progress?

The importance of protecting our environment is brought into focus this month, with a number of  awareness days including World Environment Day, and World Oceans Day encouraging a call to action, to make a difference. Our changed behaviour during lockdown has led to a number of positive impacts on the environment. Can we continue to do more to protect the environment moving forwards, as lockdown restrictions are eased? Find out more in our latest blog.

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Communicating in the virtual workspace – 5 top tips

Until a few months ago, an online conference call may have been a rare occurrence for many businesses. Now virtual meetings are probably a regular schedule in your online calendar, as the COVID-19 pandemic has led us to adapt our way of working and communicating. In many ways, social distancing has led us to work more ‘closely’ and collaboratively with colleagues and clients than ever before. So how we can make the most of these new connections?We share our top five tips

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Empathetic and effective employee engagement

At times of crisis or when your organisation has an important issue to manage, it’s important that your internal communication to staff is as authentic and clear as your external communication. Employees need to know what is happening, what action is being taken and why, how they will be affected and what they are expected to do. We outline three key steps you should take to engage effectively with your team.

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Clear communication to help contain Coronavirus

Coronavirus is dominating headlines worldwide and the scale of its impact is being realised. We are still in a rapidly evolving situation, and any crisis is by definition an unpredictable event, but organisations should take precautions and prepare as far as possible on the impact to people and business. In our latest blog post we outline a checklist of three key considerations.

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Languages matter!

International Mother Language Day was started by UNESCO to celebrate the world’s languages, and encourage people around the world to preserve them, championing the importance of cultural and linguistic diversity.

The theme for this year is ‘languages without borders’, helping to promote peaceful dialogue, social inclusion and cultural ties and to preserve indigenous heritage.

The importance of communication is often overlooked, which can lead to mistranslation and misunderstanding. As international PR experts, we know how vital it is to get your messages right.

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Five New Year’s Resolutions To Enhance Your Company Reputation

At this time each year, organisations are making a fresh start and producing new plans to ensure they have a successful year. Creating a positive impression is essential to enhance the reputation of your brand and business and showcase your company’s strengths, to help you stand out from the competition.

Here are our top five resolutions you should considering implementing this year, to enhance your reputation.

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Fake news and fact checking

It was only a few years ago that the term ‘fake news’ began to be widely used as a term. Now it is an issue covered in the media – The Independent has a news section on fake news and Channel 4 provides a FactCheck section. Now that social media is omnipresent, it’s easy for fake news to spread quickly, which means we must all be mindful of what we post and share. Trust is a central component in any relationship and public relations plays a key role in building it.

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Wise words for the year

It’s that time of year again, when dictionary publishers announce their ‘word of the year’ – a term or expression that has attracted a great deal of interest over the last twelve months. It’s great to see that phrases related to sustainability are top of the news agenda and being spoken about frequently. As PR experts in the recycling sector, we are well aware of the power of language to influence, share ideas and communicate best practice.

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