Displaying articles in Our Blog

How To Plan For The Unpredictable In 5 Steps

December is #WriteABusinessPlan month, with now traditionally being a time for reviewing goals and preparing for the year ahead.

Since the start of the pandemic, planning and communication has been a central and fundamental pillar of the national and global response. Crises by their nature are unpredictable, but it is best practice for every organisation to have a strategy and protocols in place to meet the range of challenges that follow in their wake. Whether in times of crisis or not, business growth and resilience rely on good planning. Ahead of the new year, take time to evaluate, set fresh goals and look ahead.

Continue Reading

An informed and interactive approach to online communication

During the Coronavirus pandemic, businesses have had to adapt and reconsider how they operate and communicate. World Online Networking Day, on 29 October, celebrates the interaction of business people across the world through online networking. Online communication can help build relationships at a time when face to face networking isn’t possible and create potential opportunities to make sales and source new clients. Read our latest blog post about taking an informed and interactive approach to online communication.

Continue Reading

Transforming our happiness at work through the power of communication

This week is International Week of Happiness at Work which aims to increase morale at work, whether you are leading a team or an entire business, guiding clients or seeking to increase your own levels of positivity. As we face significant changes and challenges to many aspects of our lives, due to the COVID-19 pandemic, this means finding new ways of working and communicating to maintain our workplace wellbeing.

Continue Reading

Time to adjust your marketing strategy and embrace digital

These are uncertain times, where the guidance for keeping safe during coronavirus, with its  implications for our lives, businesses, and brands changes daily. Yet one certainty is that communication remains key. Now more than ever, it’s vital you maintain visibility in your market, and with the world increasingly going online, this means you need to connect with your audiences by boosting your digital marketing.

Continue Reading

Five ways the new virtual showcase, Cleaning Interactive shines a fresh light on your business

Cleaning Interactive 2020, is the cleaning industry’s first high tech, international event incorporating visualisation technology. This digital showcase for the cleaning and hygiene industry, taking place online on 8th-9th September 2020, rips up the rule book on the format of industry events. Find out five ways this guaranteed, digital event takes a fresh approach.

Continue Reading

Can behaviour changes we have made in the pandemic lead to long-term environmental progress?

The importance of protecting our environment is brought into focus this month, with a number of  awareness days including World Environment Day, and World Oceans Day encouraging a call to action, to make a difference. Our changed behaviour during lockdown has led to a number of positive impacts on the environment. Can we continue to do more to protect the environment moving forwards, as lockdown restrictions are eased? Find out more in our latest blog.

Continue Reading

Communicating in the virtual workspace – 5 top tips

Until a few months ago, an online conference call may have been a rare occurrence for many businesses. Now virtual meetings are probably a regular schedule in your online calendar, as the COVID-19 pandemic has led us to adapt our way of working and communicating. In many ways, social distancing has led us to work more ‘closely’ and collaboratively with colleagues and clients than ever before. So how we can make the most of these new connections?We share our top five tips

Continue Reading

Empathetic and effective employee engagement

At times of crisis or when your organisation has an important issue to manage, it’s important that your internal communication to staff is as authentic and clear as your external communication. Employees need to know what is happening, what action is being taken and why, how they will be affected and what they are expected to do. We outline three key steps you should take to engage effectively with your team.

Continue Reading

Clear communication to help contain Coronavirus

Coronavirus is dominating headlines worldwide and the scale of its impact is being realised. We are still in a rapidly evolving situation, and any crisis is by definition an unpredictable event, but organisations should take precautions and prepare as far as possible on the impact to people and business. In our latest blog post we outline a checklist of three key considerations.

Continue Reading

Languages matter!

International Mother Language Day was started by UNESCO to celebrate the world’s languages, and encourage people around the world to preserve them, championing the importance of cultural and linguistic diversity.

The theme for this year is ‘languages without borders’, helping to promote peaceful dialogue, social inclusion and cultural ties and to preserve indigenous heritage.

The importance of communication is often overlooked, which can lead to mistranslation and misunderstanding. As international PR experts, we know how vital it is to get your messages right.

Continue Reading