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The importance of interaction

There’s no doubt that technological developments have opened up numerous possibilities for digital communications, but ‘virtual’ is not a ‘cure all.’ Face to face interaction can be more valuable. Find out more in our blog.

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Guest Blog: Google ‘Helpful Content Update’ explained

Google is rolling out an algorithm change, called the ‘Helpful Content Update.’ The aim is to reward content that puts the user first, over content that has been written primarily with the search engine in mind. Read this guest blog from our SEO partner, Sleeping Giant Media, to find out more.

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Combatting conflict and crisis with clear, ethical communications

Most of us want to avoid conflict and crisis, but their consequences must be faced head on. Communications need to be constant in both ‘good’ and ‘bad’ times. The sharing of information is increasingly playing a vital role in the developing conflict in Ukraine. Find out more about how it can help shape developments and protect lives in times of crisis.

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Rising To The Challenge – Our Year in Review

As 2021 draws to a close, it’s a time to reflect on the past twelve months and what we’ve achieved, and plan ahead for the new year. It’s been yet another challenging time for all businesses, but there have also been successes to celebrate. We share some of the highlights for both Team CBI and the sectors we represent.

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Cultivate, captivate, change: Guide to climate crisis comms

As the UN Climate Change Conference, COP26 draws to a close, the commitments that have been made and the key climate agreement ‘Cover Decision’ will require decisive and swift global action. Experts repeatedly indicate that the climate crisis is a far bigger global problem than coronavirus and that it will require decisive measures from us all. So how can we communicate the steps that need to be taken to collectively combat it?

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