New Campaign #PRPays champions the benefits of PR to the business community

The Chartered Institute of Public Relations (CIPR) recently launched the first in a series of interviews with Chief Executives for its #PRPays campaign, which aims to “spotlight the benefits of strategic public relations amongst senior business leaders. The campaign seeks to shift perceptions of PR from a tactical offering to a strategic discipline.”

Always on – our increasingly connected society

Ofcom introduced its Communications Market 2018 report published this month, with the summary that it “explores how a decade of technological revolution has transformed behaviour.”

Presenting a visual story through our video content

Videos are increasingly being used to enhance communications, share messages succinctly and attract followers and shares on social media. In fact statistics show they are 20x more likely to be shared on social media than any other type of post.

At the start of 2018, we supported our client, Julius Rutherfoord & Co with activity to communicate the company’s rebrand, highlighting its ethos of being the secure commercial cleaning® expert.

Are you having an eventful year?

Exhibiting at trade shows and events whether at home or abroad is a great way for companies to promote their services, launch new products and network with industry peers. With exhibition footfall in the hundreds or even thousands there’s also a lot of potential new clients and suppliers all in one place. However, it can use a substantial part of your company’s marketing budget, so it makes sense to make the most of your investment.

We are Hiring!!

Calling all Senior PR Account Managers – Freelance opportunities – Environmental, Cleaning, Equestrian & Facilities Management Industries – B2B and B2C

Don’t let good ideas (or material) go to waste

When the sun’s out it can soon have us all reaching for a cooling bottle of water, a fizzy drink sipped through a straw, or a refreshing tub of ice-cream. Most plastic packaging items like these are typically only used once and then discarded.

The ABC of good media relations

Last month we emphasised the importance that the press release still holds as a tool to help you tell your story. An organisation’s relationship with the media is important and should never be underestimated. Media visibility, with the support of a professional PR agency, will help boost your profile.

Is the press release dead?

The way we communicate is constantly changing, with much greater focus on digital and social media. This trend is one of the reasons some media experts, including journalist and technology commentator, Mike Butcher have pronounced that the press release is dead.

A platform for international success

In our previous monthly blog, we emphasised the importance of clear and coherent communications when utilising social media. This is equally as important, if not more so, if you want to target international audiences.

Clear and coherent connections

When you consider how all-encompassing digital and social media have become in the past couple of years, it can be hard to believe that until recently we were limited to email, telephone, and before that sending content in the post or by fax. It’s no wonder social media is no longer being dismissed as a […]