This document refers to personal data, this is defined as information concerning any living person (a natural person who hereafter will be called the data subject) that is not already in the public domain.
The Data Protection Act (DPA), Privacy and Electronic Communications Regulations (PECR) and The General Data Protection Regulations (GDPR) which is EU wide and far more extensive, seek to protect and enhance the rights of data subjects. These rights cover the safeguarding of personal data, protection against the unlawful processing of personal data and the unrestricted movement of personal data within the EU. It should be noted that GDPR does not apply to information already in the public domain such as Companies House data.
Ceris Burns International (CBI) is pleased to provide the following GDPR information:
CBI is an international PR and marketing agency involved in the B2B and B2C sectors.
We are committed to protecting personal privacy and to providing a safe and secure service where we deal with your personal information. This means information that identifies you personally such as your name, photo or contact details or data that can be linked with such information in order to identify you.
CBI may collect and process the following personal data:
CBI uses the information collected from you to provide quotations, make telephone contact and to email you PR and marketing information which the agency believes may be of interest to you and your business. In making initial contact you consent to CBI maintaining a marketing dialogue with you until you either opt-out (which you can do at any stage) or we decide to desist in promoting our services. CBI also acts on behalf of its clients in the capacity of data processor. When working exclusively as a data processor, CBI will be acting on the instruction of its client and will work hard to ensure that the client is fully GDPR compliant.
Some personal data may be collected about you from the forms and surveys you complete, from records of our correspondence and phone calls and details of your visits to our website, including but not limited to personally-identifying information like Internet Protocol (IP) addresses. CBI may from time to time use such information to identify its visitors. CBI may also collect statistics about the behaviour of visitors to its website.
CBI will only collect the information needed so that it can provide you with PR and marketing services. This agency does not sell or broker your data, although there may be times when your information could be contained in data that CBI has purchased from a third-party list broker, on behalf of a client.
We may use basic information about you to reply to your enquiries and fulfil requests to receive our news or blog posts. We may send you details about our business and services or information, news or tips we think may be of interest to you. We may use information about you if we’re working with you as your services provider or your customer or exploring the potential to do so. If you are a journalist, we may use your details to get in touch with you about news or stories we consider to be of interest to you.
We conduct these data processing activities on the basis of legitimate interests connected with running and marketing our business.
CBI may share your personal information with trusted third parties in relation to the provision of services that you have requested, including but not limited to graphic creation, translations, web support, freelance writing services and exhibition support. We may also share your personal information with third parties who perform functions on our behalf and who also provide services to us, such as professional advisors and IT consultants. CBI requires these parties to agree to process this information based on our instructions and requirements consistent with this Privacy Notice and GDPR.
Where required we share your personal information with third parties to comply with a legal obligation; when we believe in good faith that an applicable law requires it; at the request of governmental authorities conducting an investigation; to detect and protect against fraud, or any technical or security vulnerabilities; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to our website, our business or the public.
CBI will retain data to the extent reasonably necessary and in any event in accordance with our own retention policy.
Data is held in the United Kingdom using different (multiple) servers. CBI does not store personal data outside the EEA.
CBI takes all reasonable measures to keep the data we hold safe including keeping devices containing data password-protected, backing up important data on a daily basis, data encryption and practising a high level of professional discretion in terms of data disclosure.
Only authorised personnel will have access to your data.
At any point whilst CBI is in possession of or processing your personal data, all data subjects, have the following rights:
CBI at your request can confirm what information it holds about you and how it is processed.
You can request the following information:
We usually act on requests and provide information free of charge, but may charge a reasonable fee to cover our administrative costs of providing the information for:
In the event that CBI refuses your request under rights of access, we will provide you with a reason as to why, which you have the right to legally challenge.
Please consider your request responsibly before submitting it. We’ll respond as soon as we can. Generally, this will be within one month from when we receive your request but, if the request is going to take longer to deal with, we’ll come back to you and let you know.
To access what Personal data is held, identification will be required.
CBI will accept the following forms of ID when information on your personal data is requested:
A copy of your driving licence, passport, birth certificate and a utility bill not older than three months. A minimum of one piece of photographic ID listed above and a supporting document is required. If CBI is dissatisfied with the quality, further information may be sought before personal data can be released.
In the event that you wish to make a complaint about how your personal data is being processed by CBI or its partners, you have the right to complain to CBI’s Managing Director. If you do not get a response within 30 days, you can complain to the ICO.
The details for each of these contacts are:
Ceris Burns International
Ceris Burns, Managing Director, 45 Lindrick Road, Woodsetts Nr Worksop, Nottinghamshire, S81 8RD, United Kingdom
Wycliffe House, Water Lane, Wilmslow, SK9 5AF
Telephone 0303 123 1113 or email: https://ico.org.uk/global/contact-us/email/
Below are the third party tools we use:
Page views, source and time spent on website are part of the user website activities information we can see with this cookie. This information cannot be tracked back to any individuals as it is displayed as depersonalised numbers; this is in order to help protect your privacy whilst using our website.
Using Google Analytics we can take account of which content is popular, helping us to provide you with reading and viewing materials which you will enjoy and find useful in the future.
Should you not wish for your website visits to be recorded by Google Analytics, you are able to opt-out with the addition of a browser add-on: Google Analytics Opt-out Browser Add-on
We use Google Analytics Advertiser Features, which helps us to better understand site visitors, via anonymised data. This can include collecting information from:
This information is collected via Google advertising cookies and anonymous identifiers, in addition to data collected through the standard Google Analytics implementation. It allows us to understand what type of users visit the site, which then allows us to improve the website’s offerings for a better user experience.
We use Google AdWords to see which pages led to our users submitting contact forms to us, which allows us to create a more effective marketing campaign, and make better use of our paid search budget.
We use DoubleClick cookies and remarketing codes on our website to record user activity. The information we collect allows us to create targeted advertising in future work and across Google’s network of partners.
We use Call Tracking to set dynamic phone numbers on our site. These help us identify how you found the website when you call us and allows us to identify the source that you used to find the website. It gives a better idea of our users’ requirements and lets us tailor our advertising methods in the future. If you phone us, your call may be recorded for training and quality purposes.
We often record and monitor user’s behaviour around a website to analyse how we can improve its performance.
Experts in B2B Media Relations
Our team has a wealth of expertise and knowledge in B2B industries to aid with strategic communication.
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As genuine specialists in cleaning and hygiene, environmental and recycling, and facilities management, you can count on our experience and support for your brand.