Displaying articles in International Insight

A language fit for all

Companies are increasing thinking and acting globally as the internet opens up new marketplaces and supply chains. It’s easy to think that it is a simple matter of getting text translated from English to a foreign language, but there are some traps to watch out for – many of which apply even if you’re writing […]

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International PR – ensure your story’s not lost in translation

UK companies are enjoying more and more success abroad, and with opportunities opening up for cleaning and facilities management companies, international PR can help to raise awareness and increase business. Ceris Burns International – the specialist communications agency for the cleaning, waste management, and FM sectors – explains why companies don’t need to feel scared […]

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Interclean is approaching fast – so now’s the time to think about maximising your investment in events

One of the most important events in the cleaning calendar takes place from 6-9 May this year – ISSA/Interclean in Amsterdam. Regularly attracting around 28,000 visitors from 130 countries, this year’s exhibition again features a comprehensive seminar programme, and has secured over 670 exhibitors so far.

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Olympian efforts from the cleaning and FM industry

For all countries and, historically, civilisations, the Olympic Games represent the height of individual and team success and we are currently enjoying seeing many new records being achieved. Efforts are increasingly made to mirror ‘on field’ sporting success with ‘off field’ glory of having hosted a successful games and positive change for the environment and […]

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Branding for International Success

Ceris Burns, international marketing specialist for the cleaning industry takes a look at the importance and application of branding to aid success in overseas markets. Why is branding important? Ultimately brands are created to avoid the commoditisation of products and services which leads to purchasing decisions being made on price alone.  The buyer expects to […]

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New Product Development for Export Markets

There is an ever growing desire for customers to have new products.  Meanwhile, companies frequently use new product development as a means to refresh their competitive advantage and some even set it as a business objective. With respect to international business, faster new product development is essential for companies wishing to secure increased export involvement. […]

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