Displaying articles in International Insight

Clear communication to help contain Coronavirus

Coronavirus is dominating headlines worldwide and the scale of its impact is being realised. We are still in a rapidly evolving situation, and any crisis is by definition an unpredictable event, but organisations should take precautions and prepare as far as possible on the impact to people and business. In our latest blog post we outline a checklist of three key considerations.

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Languages matter!

International Mother Language Day was started by UNESCO to celebrate the world’s languages, and encourage people around the world to preserve them, championing the importance of cultural and linguistic diversity.

The theme for this year is ‘languages without borders’, helping to promote peaceful dialogue, social inclusion and cultural ties and to preserve indigenous heritage.

The importance of communication is often overlooked, which can lead to mistranslation and misunderstanding. As international PR experts, we know how vital it is to get your messages right.

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Championing raising the profile of the professional cleaning industry

The professional cleaning sector employs millions of people across Europe and there is a tremendous amount of great work being carried out, and high standards that have previously gone unseen. So how do we live up to the challenge of making sure the industry receives the recognition it rightly deserves, and raise the profile of the professional cleaning industry?

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Don’t waste a word

This month marks World Environment Day and World Oceans Day, two annual, international campaigns raising awareness of resource efficiency and the importance of protecting our planet. Communications encouraging behaviour change need to resonate with individuals in a clear and concise way. If people are to make informed decisions about the materials they use and consume, they must be able to understand those actions and the impact.

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Destination International!

Today’s business is increasingly international in scope and with the right advisers at your side it’s not as daunting or complicated as some people think it is! If you’re unsure whether your company is ready to go international, the reality is you probably already are. Your website and any social media activity you are undertaking means your company is visible for the world to see. So why not make the most of this and raise your profile to relevant audiences through an international PR campaign reaching key target markets?

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A language fit for all

Companies are increasing thinking and acting globally as the internet opens up new marketplaces and supply chains. It’s easy to think that it is a simple matter of getting text translated from English to a foreign language, but there are some traps to watch out for – many of which apply even if you’re writing […]

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International PR – ensure your story’s not lost in translation

UK companies are enjoying more and more success abroad, and with opportunities opening up for cleaning and facilities management companies, international PR can help to raise awareness and increase business. Ceris Burns International – the specialist communications agency for the cleaning, waste management, and FM sectors – explains why companies don’t need to feel scared […]

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