How PR and SEO align perfectly to build trust and gain attention

Good PR isn’t just about producing compelling content, it’s also about making sure you reach the people who will be interested in the information being shared. Your SEO strategy should take the same approach. Find out more in this blog.

The Importance of Protecting and Preserving Languages

Language is more than just a means of communication, it’s also an inseparable part of our culture. As International Mother Language Day is observed this month, we look at the importance of protecting and preserving language and considering culture and communication styles in international marketing.

An informed and interactive approach to online communication

During the Coronavirus pandemic, businesses have had to adapt and reconsider how they operate and communicate. World Online Networking Day, on 29 October, celebrates the interaction of business people across the world through online networking. Online communication can help build relationships at a time when face to face networking isn’t possible and create potential opportunities to make sales and source new clients. Read our latest blog post about taking an informed and interactive approach to online communication.

Transforming our happiness at work through the power of communication

This week is International Week of Happiness at Work which aims to increase morale at work, whether you are leading a team or an entire business, guiding clients or seeking to increase your own levels of positivity. As we face significant changes and challenges to many aspects of our lives, due to the COVID-19 pandemic, this means finding new ways of working and communicating to maintain our workplace wellbeing.

Five ways the new virtual showcase, Cleaning Interactive shines a fresh light on your business

Cleaning Interactive 2020, is the cleaning industry’s first high tech, international event incorporating visualisation technology. This digital showcase for the cleaning and hygiene industry, taking place online on 8th-9th September 2020, rips up the rule book on the format of industry events. Find out five ways this guaranteed, digital event takes a fresh approach.

Introducing ‘Cleaning InteractiveTM’ – a world first, high-tech, virtual event to boost the cleaning industry

Cleaning InteractiveTM, the cleaning industry’s first high-tech event incorporating visualisation technology, takes place online from 8-9 September 2020.

Created by CBI VR Experiences Limited, sister company of longstanding cleaning industry PR agency Ceris Burns International, it will enable the cleaning industry to safely and effectively engage with valuable new customers whilst showcasing their innovations.

Can behaviour changes we have made in the pandemic lead to long-term environmental progress?

The importance of protecting our environment is brought into focus this month, with a number of  awareness days including World Environment Day, and World Oceans Day encouraging a call to action, to make a difference. Our changed behaviour during lockdown has led to a number of positive impacts on the environment. Can we continue to do more to protect the environment moving forwards, as lockdown restrictions are eased? Find out more in our latest blog.

Clear communication to help contain Coronavirus

Coronavirus is dominating headlines worldwide and the scale of its impact is being realised. We are still in a rapidly evolving situation, and any crisis is by definition an unpredictable event, but organisations should take precautions and prepare as far as possible on the impact to people and business. In our latest blog post we outline a checklist of three key considerations.

Languages matter!

International Mother Language Day was started by UNESCO to celebrate the world’s languages, and encourage people around the world to preserve them, championing the importance of cultural and linguistic diversity.

The theme for this year is ‘languages without borders’, helping to promote peaceful dialogue, social inclusion and cultural ties and to preserve indigenous heritage.

The importance of communication is often overlooked, which can lead to mistranslation and misunderstanding. As international PR experts, we know how vital it is to get your messages right.

Championing raising the profile of the professional cleaning industry

The professional cleaning sector employs millions of people across Europe and there is a tremendous amount of great work being carried out, and high standards that have previously gone unseen. So how do we live up to the challenge of making sure the industry receives the recognition it rightly deserves, and raise the profile of the professional cleaning industry?