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International Insight
Latest news, insights and interesting reads.
Whether you’re a football fan or not, you’ll be aware of some of the negative publicity that has dogged the World Cup. There’s no shortage of ethical challenges that face brands. Check out our latest blog to know the score on making authentic connections with your audiences.
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What personality traits does your business portray? Are you authentic, quirky, serious or fun? Ensure your brand has a clear identity, so you can share your story in a distinctive, unique way. Check out our latest blog on how to establish and communicate your brand voice and values.
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In this blog, we look at at some of the new tools and features on LinkedIn and how to get your content seen and enhance your connections on the world’s largest professional social network.
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Fake news isn’t a recent phenomenon, but it’s being brought into focus again during the war in Ukraine. So how can we separate fact from fiction? Check out our five top tips.
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Most of us want to avoid conflict and crisis, but their consequences must be faced head on. Communications need to be constant in both ‘good’ and ‘bad’ times. The sharing of information is increasingly playing a vital role in the developing conflict in Ukraine. Find out more about how it can help shape developments and protect lives in times of crisis.
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As we unite in celebrating spectacular sporting achievements at Beijing 2022, it’s also time to collectively challenge ourselves too – in the race to be better international communicators. Check out why this is so vital and our top tips for successful international marketing.
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As the UN Climate Change Conference, COP26 draws to a close, the commitments that have been made and the key climate agreement ‘Cover Decision’ will require decisive and swift global action. Experts repeatedly indicate that the climate crisis is a far bigger global problem than coronavirus and that it will require decisive measures from us all. So how can we communicate the steps that need to be taken to collectively combat it?
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Well planned and produced podcasts are a great way for businesses to share compelling content, as part of their wider marketing communications and digital strategy. If you are considering podcasts for your own organisation, we’re here to help you create and market them to best effect. Read our blog for five key ways we can provide support.
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Good PR isn’t just about producing compelling content, it’s also about making sure you reach the people who will be interested in the information being shared. Your SEO strategy should take the same approach. Find out more in this blog.
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Language is more than just a means of communication, it’s also an inseparable part of our culture. As International Mother Language Day is observed this month, we look at the importance of protecting and preserving language and considering culture and communication styles in international marketing.
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