This month marks World Environment Day and World Oceans Day, two annual, international campaigns raising awareness of resource efficiency and the importance of protecting our planet. Communications encouraging behaviour change need to resonate with individuals in a clear and concise way. If people are to make informed decisions about the materials they use and consume, they must be able to understand those actions and the impact.
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Today’s business is increasingly international in scope and with the right advisers at your side it’s not as daunting or complicated as some people think it is! If you’re unsure whether your company is ready to go international, the reality is you probably already are. Your website and any social media activity you are undertaking means your company is visible for the world to see. So why not make the most of this and raise your profile to relevant audiences through an international PR campaign reaching key target markets?
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In our previous monthly blog, we emphasised the importance of clear and coherent communications when utilising social media. This is equally as important, if not more so, if you want to target international audiences.
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Companies are increasing thinking and acting globally as the internet opens up new marketplaces and supply chains. It’s easy to think that it is a simple matter of getting text translated from English to a foreign language, but there are some traps to watch out for – many of which apply even if you’re writing […]
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UK companies are enjoying more and more success abroad, and with opportunities opening up for cleaning and facilities management companies, international PR can help to raise awareness and increase business. Ceris Burns International – the specialist communications agency for the cleaning, waste management, and FM sectors – explains why companies don’t need to feel scared […]
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The way we use our resources, and the related issues of recycling and waste management, are matters of global importance for both consumers and businesses alike. Ways to improve how we reuse what previously may have been regarded as ‘rubbish’ are constantly being explored, and a whole new industry sector has emerged to research, develop […]
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One of the most important events in the cleaning calendar takes place from 6-9 May this year – ISSA/Interclean in Amsterdam. Regularly attracting around 28,000 visitors from 130 countries, this year’s exhibition again features a comprehensive seminar programme, and has secured over 670 exhibitors so far.
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For all countries and, historically, civilisations, the Olympic Games represent the height of individual and team success and we are currently enjoying seeing many new records being achieved. Efforts are increasingly made to mirror ‘on field’ sporting success with ‘off field’ glory of having hosted a successful games and positive change for the environment and […]
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Published in Urban Sanitization, India’s premier magazine for cleaner cities – April – June 2012 Ceris Burns looks at how all countries can improve their sustainable practices and sanitation infrastructures by learning from Olympic developments
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Ceris Burns, international marketing specialist for the cleaning industry takes a look at the importance and application of branding to aid success in overseas markets. Why is branding important? Ultimately brands are created to avoid the commoditisation of products and services which leads to purchasing decisions being made on price alone. The buyer expects to […]
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