Coronavirus is dominating headlines worldwide and the scale of its impact is being realised. We are still in a rapidly evolving situation, and any crisis is by definition an unpredictable event, but organisations should take precautions and prepare as far as possible on the impact to people and business. In our latest blog post we outline a checklist of three key considerations.Continue Reading
Displaying articles in International Insight
International Mother Language Day was started by UNESCO to celebrate the world’s languages, and encourage people around the world to preserve them, championing the importance of cultural and linguistic diversity.
The theme for this year is ‘languages without borders’, helping to promote peaceful dialogue, social inclusion and cultural ties and to preserve indigenous heritage.
The importance of communication is often overlooked, which can lead to mistranslation and misunderstanding. As international PR experts, we know how vital it is to get your messages right.Continue Reading
The professional cleaning sector employs millions of people across Europe and there is a tremendous amount of great work being carried out, and high standards that have previously gone unseen. So how do we live up to the challenge of making sure the industry receives the recognition it rightly deserves, and raise the profile of the professional cleaning industry?Continue Reading
Today marks European Day of Languages which celebrates linguistic diversity and promotes learning. According to organisers, the Council of Europe, there are over 200 European languages – “an important resource to be recognised, used and cherished.” Find out how we can help you engage with European and international audiences.Continue Reading
This month marks World Environment Day and World Oceans Day, two annual, international campaigns raising awareness of resource efficiency and the importance of protecting our planet. Communications encouraging behaviour change need to resonate with individuals in a clear and concise way. If people are to make informed decisions about the materials they use and consume, they must be able to understand those actions and the impact.Continue Reading
Today’s business is increasingly international in scope and with the right advisers at your side it’s not as daunting or complicated as some people think it is! If you’re unsure whether your company is ready to go international, the reality is you probably already are. Your website and any social media activity you are undertaking means your company is visible for the world to see. So why not make the most of this and raise your profile to relevant audiences through an international PR campaign reaching key target markets?Continue Reading
In our previous monthly blog, we emphasised the importance of clear and coherent communications when utilising social media. This is equally as important, if not more so, if you want to target international audiences.Continue Reading
Companies are increasing thinking and acting globally as the internet opens up new marketplaces and supply chains. It’s easy to think that it is a simple matter of getting text translated from English to a foreign language, but there are some traps to watch out for – many of which apply even if you’re writing […]Continue Reading
UK companies are enjoying more and more success abroad, and with opportunities opening up for cleaning and facilities management companies, international PR can help to raise awareness and increase business. Ceris Burns International – the specialist communications agency for the cleaning, waste management, and FM sectors – explains why companies don’t need to feel scared […]Continue Reading
The way we use our resources, and the related issues of recycling and waste management, are matters of global importance for both consumers and businesses alike. Ways to improve how we reuse what previously may have been regarded as ‘rubbish’ are constantly being explored, and a whole new industry sector has emerged to research, develop […]Continue Reading