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Posted on 25 January 2017 by Ceris Burns
Position BS&B Safety Systems as a global expert in explosion protection technology within the UK waste management, food and animal feed, wood and solids and bulk handling markets.
A press relations campaign was launched to focus on the specialist trade press in the client’s key vertical market sectors. Editorial space has been gained for multiple feature editorials on a free of charge basis. In addition to raising the profile of BS&B Safety Systems, press coverage within Materials Recycling World, secured at the end of December, led directly to a new business enquiry.
Feature articles have also been secured in Feed Compounder magazine, Grain and Feed Milling Technology, Wood and Panel Europe, Solids and Bulk Handling, Bulk Solids Today and Timber Trades Journal.
Over a three month period the campaign has reached a potential audience of 75,000 with an equivalent advertising rate of £12,000. The campaign is on-going.