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International Insight
Latest news, insights and interesting reads.
Published in Urban Sanitization, India’s premier magazine for cleaner cities – April – June 2012 Ceris Burns looks at how all countries can improve their sustainable practices and sanitation infrastructures by learning from Olympic developments
Continue ReadingCeris Burns, international marketing specialist for the cleaning industry takes a look at the importance and application of branding to aid success in overseas markets. Why is branding important? Ultimately brands are created to avoid the commoditisation of products and services which leads to purchasing decisions being made on price alone. The buyer expects to […]
Continue ReadingThere is an ever growing desire for customers to have new products. Meanwhile, companies frequently use new product development as a means to refresh their competitive advantage and some even set it as a business objective. With respect to international business, faster new product development is essential for companies wishing to secure increased export involvement. […]
Continue ReadingAcquiring an established company overseas is one method of rapidly breaking into new markets. It can however also prove to be a risky business, so first-time buyers should step out with caution. Ceris Burns, international marketing specialist for the cleaning industry offers top tips to ensure acquisition success.
Continue ReadingHave you ever considered licensing or contract manufacturing as routes to enter overseas markets? Both can be relatively low cost and low risk ways of increasing your international presence and sales. Ceris Burns, international marketing specialist for the cleaning industry discusses the pros and cons of licensing and contract manufacturing.
Continue ReadingMany companies who value PR and marketing will opt to use one or more external agencies to get the job done effectively. Ceris Burns, international marketing specialist for the cleaning industry discusses why using an agency for international PR and marketing can make a lot of sense. Does your company have professional PR and marketing […]
Continue ReadingIndia has been dubbed ‘the powerhouse’ of the future. It is the second most populated country in the world and is projected to be the third largest economy in the world by 2050. Ceris Burns, international marketing specialist for the cleaning industry speaks with Indian cleaning industry leaders to gain an insight into this rapidly growing market.
Continue ReadingIndia has been dubbed ‘the powerhouse’ of the future. It is the second most populated country in the world and is projected to be the third largest economy in the world by 2050.Bearing these facts in mind, what is the potential for the cleaning industry in India and is it time for UK exporters to make a move? Ceris Burns, international marketing specialist for the cleaning industry speaks with Indian cleaning industry leaders to gain an insight into this rapidly growing market.
Continue ReadingYou may have mentally deleted Dubai from your export wish list, but not so fast… Other Gulf States are making massive investments and will soon be crying out for cleaning services and products to meet demand.
Continue ReadingWe all use the Web regularly and are aware of its importance on a worldwide scale. It’s a fantastic tool for lead generation, brand building, PR and more, but are company websites set up to effectively reach overseas prospects?
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