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International Insight
Latest news, insights and interesting reads.
UK companies are enjoying more and more success abroad, and with opportunities opening up for cleaning and facilities management companies, international PR can help to raise awareness and increase business. Ceris Burns International – the specialist communications agency for the cleaning, waste management, and FM sectors – explains why companies don’t need to feel scared […]
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The way we use our resources, and the related issues of recycling and waste management, are matters of global importance for both consumers and businesses alike. Ways to improve how we reuse what previously may have been regarded as ‘rubbish’ are constantly being explored, and a whole new industry sector has emerged to research, develop […]
Continue ReadingOne of the most important events in the cleaning calendar takes place from 6-9 May this year – ISSA/Interclean in Amsterdam. Regularly attracting around 28,000 visitors from 130 countries, this year’s exhibition again features a comprehensive seminar programme, and has secured over 670 exhibitors so far.
Continue ReadingFor all countries and, historically, civilisations, the Olympic Games represent the height of individual and team success and we are currently enjoying seeing many new records being achieved. Efforts are increasingly made to mirror ‘on field’ sporting success with ‘off field’ glory of having hosted a successful games and positive change for the environment and […]
Continue ReadingPublished in Urban Sanitization, India’s premier magazine for cleaner cities – April – June 2012 Ceris Burns looks at how all countries can improve their sustainable practices and sanitation infrastructures by learning from Olympic developments
Continue ReadingCeris Burns, international marketing specialist for the cleaning industry takes a look at the importance and application of branding to aid success in overseas markets. Why is branding important? Ultimately brands are created to avoid the commoditisation of products and services which leads to purchasing decisions being made on price alone. The buyer expects to […]
Continue ReadingThere is an ever growing desire for customers to have new products. Meanwhile, companies frequently use new product development as a means to refresh their competitive advantage and some even set it as a business objective. With respect to international business, faster new product development is essential for companies wishing to secure increased export involvement. […]
Continue ReadingAcquiring an established company overseas is one method of rapidly breaking into new markets. It can however also prove to be a risky business, so first-time buyers should step out with caution. Ceris Burns, international marketing specialist for the cleaning industry offers top tips to ensure acquisition success.
Continue ReadingHave you ever considered licensing or contract manufacturing as routes to enter overseas markets? Both can be relatively low cost and low risk ways of increasing your international presence and sales. Ceris Burns, international marketing specialist for the cleaning industry discusses the pros and cons of licensing and contract manufacturing.
Continue ReadingMany companies who value PR and marketing will opt to use one or more external agencies to get the job done effectively. Ceris Burns, international marketing specialist for the cleaning industry discusses why using an agency for international PR and marketing can make a lot of sense. Does your company have professional PR and marketing […]
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