Today’s business is increasingly international in scope and with the right advisers at your side it’s not as daunting or complicated as some people think it is! If you’re unsure whether your company is ready to go international, the reality is you probably already are. Your website and any social media activity you are undertaking means your company is visible for the world to see. So why not make the most of this and raise your profile to relevant audiences through an international PR campaign reaching key target markets?
Nearly every country in the world has its own business to business press sector that is hungry for all the things that the UK media wants – interesting, informative and accurate editorial. This could be in the form of a blog post, thought leadership article, press release, case study or industry comment, and it’s something that we have specialised in from the start.
Of course, effective public relations abroad, just as in the UK, must be carefully managed. It is not simply about creating punchy copy. It is about forging links and managing the relationships between your organisation and key target audiences.
Ceris Burns International has built relationships with an impressive number of overseas editors, publications and journalists since the company was established in 2007. We make it our business to know international markets inside out; identifying the key titles in the relevant target sectors, researching the opportunities, and delivering what editors, and our clients, want. Language is also no barrier – we are already fluent in our specialist industry sectors – but we also have the expertise to ensure that all copy is translated accurately into whatever language is required.
If you’re planning on reaching global communities then communications need to be framed within the cultural context of the target audience. To ensure the message resonates well, it may need adaptation, otherwise it could get lost in translation.
If you’d like to incorporate social media campaign into your international PR campaign, it’s important to realise that not every country’s most popular platform is Twitter, LinkedIn or Facebook. You should ensure you know the most relevant social network for the country and audience you are targeting. In China, for example, some networks are blocked due to its censorship policy. Chinese sites that are similar to Twitter are Sina Weibo and Tencent Weibo, and there are plenty more platforms to choose from, depending upon your audience.
International PR is a route to increased business and success, so, if you’re going abroad in terms of publicity and communications, the journey can be trouble-free with the right expert to guide you.