Don’t waste a word

This month marks World Environment Day and World Oceans Day, two annual, international campaigns raising awareness of resource efficiency and the importance of protecting our planet. Whilst it’s important to keep reminding people to act sustainably all year round, themed or seasonal campaigns can help to focus attention at key times.

Communications encouraging behaviour change need to resonate with individuals in a clear and concise way. If people are to make informed decisions about the materials they use and consume, they must be able to understand those actions and the impact. The growth of social media means straightforward recycling messages and hashtags can be tailored around awareness days or topical events to reach a wider audience.

 Talking the talk

We support a number of organisations with campaigns encouraging responsible use of resources. By offering a deeper understanding of the issues and expert insights, people can appreciate the broader implications of the story, and how it affects their lives.

Thought leadership content, tailored to customers and target markets can be adapted for use in many different ways – from feature-length articles in leading trade magazines, to blogs, tweets, video content, and more.

The level of engagement needed to keep society on-side with environmental campaigns is best delivered through multiple channels, particularly those that invite dialogue. While the printed word in trade journals, newspapers and consumer magazines is always valuable to share key messages and opinions, engaging posts on social media can also help cultivate relationships. You can interact directly with your audiences in real-time, and captivating methods can be used to share compelling digital content, including short video, animations, infographics and online guides.

Participating in speaker talks and debates at key industry trade shows can also be a great way to engage with audiences and being part of industry events provides opportunities to share knowledge, network and gain new insight.

Businesses across a wide range of sectors are delivering ground-breaking projects and services for a more resourceful future. Finding creative ways to communicate to your audiences is what we thrive on. We’re proud to share sustainable best practice that enables stakeholders to really understand your vision.

You can discover more about our campaigns in the environmental sector by visiting www.cbipr.com/case-studies/ or get in touch by emailing info@cbipr.com or call us on +44 (0) 1825 729 941.