Soapbox

If money was no object, and you could come up with one invention to revolutionise the cleaning industry, what would it be and why?

The best inventions are usually a completely different solution to a longstanding business problem or issue and we appreciate products and services that provide quick, convenient results, encompassing a number of functions within one handy system. But how can potential customers know to come to you for that great product or solution if it is new to the market and hasn’t yet been promoted?

In a crowded and competitive marketplace, it will become increasingly important in 2015 to market yourself and your innovations to ensure you stand out from the crowd.

Educating your potential customers that there is a fresh way of doing things can be done cost effectively through a PR campaign. This can play a crucial role in building your company’s profile and boosting business, but there’s much more to it than product launches. A good agency will help to establish you as an authoritative voice that peers and potential clients will listen to, by building your reputation through a communication programme with your numerous stakeholders.

Being a ‘thought leader’ in your chosen subject or industry shows a commitment to improving standards, which will impress your target audience and inspire them to trust your new product or service.

Investing in relevant and timely communications can play a pivotal role in the success of your invention, helping to explain how your new technology, product or service can deliver even higher standards of cleaning and hygiene.

Published in Tomorrow’s Cleaning – January 2015