Set up your company LinkedIn page yet? Here’s how…

Social media seems omnipresent and all encompassing. But just because it’s there should your business be on it? And if so which platform should you use?

There’s often a rush to join Facebook as it’s one of the biggest names, but if you’re a business is that really where you should be heading? More importantly is that where your audience wants to find you?

LinkedIn is a professional networking site – and it’s great for that, something backed up by the fact Hilary Clinton recently added her profile as part of her US presidential campaign – but it also offers opportunities for your business.

LinkedIn claims its “members are almost 50 percent more likely to buy from a company they engage with on LinkedIn. And a whopping 80 percent of LinkedIn members want to connect with companies – because those connections provide them opportunities to enhance their professional decision making.”

Having a business page offers great opportunities to engage with existing and potential customers and suppliers as well as building relationships with partners.

So what do you need to do?

Getting started

• Go to LinkedIn and move your cursor over Interests at the top of your personal homepage and select Companies.
• Click the Add a Company link in the upper right area of the page.
• Create your Company Page – Just enter your name and company email address and verify that you are eligible to create a page on your company’s behalf.
• Complete a company profile – Create a company description and overview.
• Add a banner and a logo – Include your company’s logo and a banner image to bring your page to life.

To attract people

• Engage your colleagues – Your employees are the best place to start adding followers – after all, they’re your biggest advocates.
• Add easy links – Promote your Company Page by linking it to your other marketing channels – such as your emails, newsletters, and blogs.

Keep people engaged

• Share rich content regularly – Posting regular updates is the most effective way to start a conversation, drive word of mouth, and engage your target audience.

Evaluate

• Use the Company Page analytics – See who has been engaging with your posts, see how many new followers you’ve gained and other statistics.

Like all social media, your LinkedIn company page needs to be updated regularly if people are going to keep visiting you.

If you’d like more information about social media – whether it’s selecting a platform, developing your content or anything else we’d be happy to help.