Getting customers on the case

Studies have shown that a satisfied customer will only tell two or three people about their experience, but a dissatisfied consumer will share their complaint with eight to ten people (sometimes more).
If you can get a satisfied customer to share their tale with a wider audience you have a powerful promotional tool. Not only is it more unusual to hear from a happy customer, but their testimony can bring a product or service to life and help people understand how it works in real life. Knowing that other people are using a product or service and that they are willing to tell others about it gives potential customers the confidence that what they see is what they’ll get.

The media also likes case studies as adding people helps bring stories to life. What may have been a straightforward product story takes on a new dimension with a customer added.

Writing a case study doesn’t have to be difficult or take a lot of time for you or your customer. Just a quick chat with your PR account manager can be enough to gather the required information. Just add a photograph and you have a great way to promote your business and build your reputation.

Here at Ceris Burns International we’d be happy to talk to you about how to develop case studies for your business.