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Posted on 10 October 2014 by Ceris Burns

FREE guide from CBI PR on selling recycling to a sceptical public

How often do you review your communications campaigns to ensure you are saying the right things to your target audience? Do positive or negative messages have a greater impact on attitudes towards recycling? It’s a question the recycling industry has been asking for some time, and CBI PR can now provide an answer. We commissioned Mindlab International to conduct some independent research, which revealed interesting findings around a wide range of related issues, such as recycling at work and how members of the public like to receive their information.

Selling recycling to a sceptical public
New research shows that positive action from bosses leads to better staff engagement with sustainability at work

The results of the survey inspired us to create a best practice guide, ‘Selling recycling to a sceptical public’. This gives tips and advice on how to plan and implement communications campaigns that will achieve the ultimate desired results – raising awareness of the importance of recycling, and increasing participation rates in local schemes.

We were delighted to see the research published as an infographic in the October issue of Director magazine, and you can also see Ceris talking about the research here. Watch out for even more coverage in the recycling and cleaning press in the weeks to come!

You can download your FREE copy of the guide here. We hope it will inspire you to take a look at your own communications plans with a fresh eye – and to call us for further advice and insights. CBI PR can support you every step of the way – from planning and drafting content, through to fully managing distribution and evaluation. To find out more call us on 01825 714329 or email info@cbipr.com

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