Five ways the new virtual showcase, Cleaning Interactive shines a fresh light on your business

Cleaning Interactive 2020, is the cleaning industry’s first high tech, international event incorporating visualisation technology. This digital showcase for the cleaning and hygiene industry, taking place online on 8th-9th September 2020, rips up the rule book on the format of industry events. Here are five ways this guaranteed, digital event takes a fresh approach:

  • Interactivity

Super-clever technology enables top-tier exhibitors to showcase services to a captive audience, combining a smart interactive stage and mixed reality technology. Exhibitors will present from a dynamic, 360-degree virtual studio environment, visible in real-time, online. Visitors connect with you and other attendees, cohabiting the same space for natural engagement. They make eye contact, engage, and enjoy live Q&A just like they would in a traditional business environment. This requires minimal set up and staffing on behalf of the exhibitor and has an intuitive, user-friendly interface.

  • Flexible format

The Indie Stage provides a second space for participating companies to deliver flexible format sessions including private online meetings, panel discussions, corporate presentations, product demonstrations and more. Sessions can be live, semi-live or pre-recorded in line with the exhibitors’ preference. Visitors will enter the sessions directly by clicking on the stage door. They will be able to contribute to live Q&A sessions via online chat and text applications.

  • Boost your business

Meet valuable new customers, influencers and VIP’s safely and effectively and take your business to 3500+ buyers and influencers from the cleaning and FM industries plus 10+ vertical markets including healthcare/nursing, manufacturing, public transport, utilities, property management, retail and leisure worldwide.

Exhibitors will receive personalised show metrics for easy follow up and to measure return on investment. Show content will also be available on demand, post-event for sixty days, thus extending the duration of the marketing opportunity.

  • Exclusive extras

On 10 September there is an exclusive, invitation-only ‘Meet the Buyer’ competition. Five high profile buyers, including Bunzl Cleaning & Hygiene Supplies; CBRE; and Churchill Group, will invite 20 companies to hone their pitches and take part in a competition for the accolade of best innovation. Tips and advice will be provided on how to attract customers. Following a challenging process, a shortlist of five finalists will present to the buyers live on the Interactive Stage, with the opportunity for one winner and two runners up to gain top contracts.

  • Meaningful marketing

The event is supported by an extensive PR and marketing campaign reaching 50,000+ highly targeted professionals. If you take a Gold or Platinum exhibitor package, your details will feature prominently on the marcomms materials issued to our entire database of prospective attendees, and as part of our messaging we will specifically drive interest to your booth and speaking sessions.

Cleaning Interactive is run by CBI VR Experiences, sister company of longstanding cleaning industry PR agency Ceris Burns International. A range of exhibitor packages and sponsorship opportunities are available. Watch the introductory video at and find out more and follow the social links for @CleanInteract via the website