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Posted on 16 May 2025 by Ceris Burns
Looking for the perfect spot for a product launch, staff event, seminar, or awards ceremony? A well-chosen event space speaks volumes about your brand and will give your guests an experience to remember.
Make sure the venue ticks all the right boxes – style, location, facilities, and budget are essential considerations when selecting a distinctive event space. Define your requirements clearly before beginning the search. To help, we’ve put together a handy 5-step checklist:
1. Location, Location, Location
Proximity of the venue to transport hubs and accommodation options ensures convenience for attendees. Consider the geographical distribution of your target audience and choose a location that is appealing to them.
2. Date, timing and seasonality
The choice of the event date, including the day of the week and time, can affect attendee availability and engagement. Venue availability is also influenced by seasonality, with popular locations often booked well in advance for peak seasons. Check for any conflicting industry events and avoid scheduling yours at the same time to prevent potential competition for attendees.
Issue guest and press invitations well ahead of time so they can pencil your event into their calendars. A friendly reminder closer to the date will keep it top of mind. Make sure the start and finish time allows guests, including editor attendees, time to get there. Avoid the end of the month, as that’s when trade magazines are usually busy meeting print deadlines. Build excitement ahead of your event and keep the momentum going afterwards with social media updates and recaps.
3. Style and aesthetics
Distinctive spaces leave a long-lasting impression and help to reinforce your event’s theme or brand identity. Start by defining your event as much as you can – are you looking for unique, luxurious, or fun?
Consider factors including venue capacity, layout, catering, amenities, and technical infrastructure. Booking the right sized venue for your expected level of attendees will help give your function a lively atmosphere and maximise networking opportunities.
Make sure the venue’s acoustics are suitable for your specific needs as poor sound quality can impact the overall attendee experience. The option to dynamically adapt and tailor the space will help the location align with your brand. For example, for the launch of i-team Global’s new SAFE-T range, choosing a venue space appropriate for a cleanroom environment was the perfect match.
4. Budget
A range of factors contribute to the overall venue costs, including location, size of space, duration of the event, catering and audio-visual equipment. Seasonality can also affect pricing, with certain times of the year offering greater scope for negotiation.
5. Sustainability
Choose a venue with a strong commitment to sustainability, including green certifications and eco-friendly practices. Factors include energy-efficient facilities, recycling systems, and sustainable food and beverage options. Venues that source from local and sustainable suppliers can help reduce the event’s carbon footprint by minimising transportation distances and boosting local communities.
We’d love to partner with you to help make your event a standout success and give it the spotlight it deserves – let’s talk!
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