Content is king – three key goals for 2019

It’s that time of year when businesses are planning for 2019 and setting new goals and resolutions. We look at three key steps you should take to ensure your communications content helps to boost your business in the new year.

• Take time to plan

Your communications activity should help work towards broader goals. Have a clear understanding of what you are trying to achieve and who you are trying to target.

Content should add value to your audience, as well as help you to achieve your goals. Should your company be on Facebook, Instagram, Twitter or something else entirely? The simple answer is that it depends who you hope to communicate with and what you hope to achieve. There’s no point in being on all the main social media channels or creating a video just for the sake of it – it has to be meaningful, personal and relevant to your customers and prospects.

• Brand story-telling

Your brand is so much more than a smart logo and informative website. It represents who are you and what you stand for. What’s the story behind your brand and success? Everything you post, like and share is building an image of who you are and what you stand for. Your content needs to be original, engaging and relevant to your audiences.

• Test new waters

With the rise of digital marketing and social media, your stakeholders expect a more connected approach across all communications. If you haven’t already started using video in your PR and Marketing, perhaps 2019 is the time to start? Changes are also happening in the way in which customers are making enquiries, including voice search. Organisations need to ensure content is optimised to work across all platforms and reflects how people are searching for information.

We can help you get to the nitty gritty of your story and tell it using the best fit channels and activities to engage your audience. We’re straight talking so if something won’t work we’ll say and we’ll advise an effective alternative.

For more advice about making sure your content is king in 2019 get in touch and find out how we can help. We provide a range of services from social media and digital communications to media relations and international services.