Client focus – Environment Media Group (EMG)

This issue, we introduce you to another one of our clients – the Environment Media Group (EMG). It provides information, comment and news on the recycling and waste management industries via its flagship brand www.letsrecycle.com. It is also a renowned event organiser with a large portfolio of prestigious events, and CBI is privileged to have worked with them on three particularly important ones.

A targeted media relations campaign first kicked off in December 2013, aimed at raising awareness of the Awards for Excellence in Recycling and Waste Management, which are widely recognised as the most respected awards in the sector; the End of Waste Conference, and the Resource Association Conference.

We achieved some excellent coverage in a broad range of titles, with the use of social media tools like Twitter also helping to raise the profile of the events. Commenting on the impact the PR campaign had on the Awards for Excellence in Recycling and Waste Management, Steve Eminton, editor at letsrecycle.com said: “We received a phenomenal amount of entries this year, up 44% from 2013, and we were delighted to see the extraordinary development in this sector.”

Visit www.environmentmedia.co.uk for more information about the company and its products.