To raise awareness of Julius Rutherfoord’s premium cleaning and support services, and enhance its profile by publicising the company’s use of technology and smarter thinking to improve the business of cleaning. Their innovative approach has won them clients such as Mind Candy (the creators of Moshi Monsters) and Kew Gardens. The 12-month campaign included press relations, social media, and the creation of a best practice, ‘how to’ guide. Julius Rutherfoord’s Battersea HQ won the 2013 Kimberly-Clark Golden Service Award for the UK’s healthiest workplace, so the guide – ‘8 Ways to Keep a Healthy Workplace’ – focused on the company’s expertise in improving workplace well-being.
CBI PR researched and wrote the copy for the guide, incorporating innovative ways to increase workplace well-being for staff and clients. It gave companies information on the costs incurred by absenteeism through illness, and offered ways to improve the well-being of their employees and reduce the incidence of workplace illness.
The finished guide was made available to download as a PDF from the Julius Rutherfoord website; and a press release announced its launch to key titles in the trade press.
142 downloads from the Julius Rutherfoord website between Dec 2013 and the present day.
Press coverage for the ‘how to’ guide reached a total potential audience of 224,159.
The 12-month campaign generated an equivalent advertising rate of £36,150 and reached a total audience of 1,055,369.
The client signed up for another 12-month contract to build on the initial momentum, and to enhance its profile as a thought leader in the cleaning and facilities management sectors even further.
Andy de Sallis, Sales and Marketing Director for Julius Rutherfoord, said: “We noticed a distinct commercial benefit comparing the year we started working with CBI PR to the previous year. Although our client base was growing, our investment in PR has made that growth faster and increased awareness, leading to more contract wins.”
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