ISS Facilities Services UK

Brief

Manage an advertisement programme and provide creative to support ISS Facility Services’ exhibit at the Foodex 2012 exhibition. Advertising to complement PR activity for Foodex targeting food manufacturers via food production and waste management titles to promote ISS’s specialist food manufacturing cleaning services.

Activity

Activity included online and e-newsletter banner advertising, full and quarter page advertisements in Food Manufacture magazine and within the Foodex show catalogue itself. Ad placements were negotiated and booked by CBI and key positions secured.

Upon approval of initial designs, artwork was further developed to create a static leader board banner for the Food Manufacture eNewsletters and this was resized for use on the www.foodmanufacture.co.uk website pages.

Results

The ISS Facility Services brand and food manufacturing expertise was given prominent positions within the leading food manufacturing publication and at the Foodex exhibition. The advertising and PR campaign were integrated together, achieving maximum impact.