Crisis & Issues Management

Individuals and companies are vulnerable to crises – and if you don’t prepare, your brand/organisation could suffer significant damage during and long after the crisis hits.

All crises threaten to tarnish reputation. Not only does a crisis reflect poorly on the person or organisation at the time, but if not handled efficiently and expertly, the reputation damage will continue to linger, affecting ongoing business and will ultimately diminish your bottom line, potentially for years to come.

Inadequate crisis communications planning can lead to serious disruption, stakeholders becoming confused and angry, and can influence buying power. In today’s world of technology and social media, bad news cannot be contained and you may very well find business being affected on the other side of the world within hours of a crisis hitting newsfeeds.

Expertise

The key to safeguarding you and your business through effective crisis communications is to prepare in advance. An effective crisis response plan should be an integral part of any corporate resilience strategy; because an organisation that is prepared is an organisation that will weather the storm and succeed.

Ceris Burns International can work with you or your team to protect your business and ensure that you are ready to respond to any crisis in a fast and effective way with clear, consistent and strong messaging, thereby limiting its impact on your reputation.