Training & Strategy
Hands-on learning built for essential industries
Our Approach
From “what’s AI?” to “why didn’t we start this sooner?”
This isn’t about giving you a headache with 47 different AI tools and complex prompt frameworks. We start with what matters: saving you time on the routine stuff that’s eating into your day, then moving on to the strategic wins that make your boss ask how you got the job done so quickly.
Programme Options
See what we offer below
Free Foundation Masterclass “How to use ChatGPT for Marketing: Save Time, Spark Ideas, Win Business”
- 60-minute live session with real demos, interactive exercises and Q&A
- Industry-specific examples to show you we get your world
- Watch ChatGPT create buyer personas, multi-channel campaigns, and competitor analysis
- Hands-On Practice – work with real industry content and get creative during the session
- Strategic Insights – Learn how AI can be your marketing strategist, not just a copywriting tool
- Custom GPT Preview – See advanced workflows that ensure brand consistency across all your content
Your Action Plan – Leave knowing exactly which tasks to tackle with AI this week
You’ll receive – Fully tested prompts, templates and a complete resource pack worth – priceless! Plus 7-day replay access.
Free Masterclass Registration “How to Use ChatGPT for Marketing – Save Time, Spark Ideas, Win Business”
- Next session: Tues, 28th October, 1:00 PM- 2:00 PM GMT (UK time)
- Where: Live on Zoom (free to attend)
- Register: Here
(Warning: you might actually enjoy learning about AI)
SmartComms Essentials: AI for Busy Marketers
For the manager/exec: Practical AI for marketing overview and tools to get started quick
- 60-minute beginner level on-demand online training
- AI as your marketing assistant – How to: create on-brand copy, reports, personas, tailored prompts, analytics, application planning, ethics and policies
- 10 battle-tested prompts for essential industries
- Real examples from real companies (with their permission, obviously)
- Live Q&A support check-in session
Cost: £199 per seat. Early bird pricing £149 for first 100 customers.
Bundle discount – save £100 when you purchase with AI Marketing Roadmap
AI Marketing Roadmap: From Chaos to Clarity
For the manager: Cut hours of repetitive work on proposals and content. Build confidence with practical AI tools you’ll use every day.
For the director: Prove marketing ROI with clear efficiency gains. Upskill your team with industry-specific AI workflows.
10 focused modules (9 hours) covering everything from AI foundations and prompt mastery to tender acceleration, content strategy, and local SEO – tailored specifically for B2B service providers, equipment manufacturers, and consumables suppliers.
What’s included:
- Self-paced video training with industry-specific examples
- Prompt templates, workflows and ROI frameworks
- Monthly live Q&A support sessions
- ‘Graduation’ check-in call
- Optional 12-month strategy package for bespoke implementation
- Money back guarantee
Cost: £995 – single, £1,995 teams 2-3, £2,995 for 4-6 seats
AI Strategy Accelerator: From Ideas to Impact in 6 Weeks
- 6-week programmes tailored to your specific chaos
- Complete bespoke AI marketing roadmap to start implementing
- Online or in-person workshops plus Q&A check-in sessions
- Practical assignments applied directly to participants’ campaigns.
- Optional 6 or 12 month guided implementation
- Prompt library and workflow templates
- Outcomes: faster outputs, more creative campaigns, ROI uplift, stakeholder recognition, and innovation adoption
- Free bonus – SmartComms Essentials 60 minute on-demand course
For execs and middle managers: A hybrid training programme for leaders to move beyond ‘AI talk’ to measurable marketing results.
Bundle pricing for Training
“Starter + Skills”: Individual Tier 1 + Tier 2 = £1,095 (save £99)
“Professional Complete”: Individual Tier 1 + Tier 2 Individual + Tier 3 Online individual £2,695 (save £494)
“Team Transformation”: 2 people Tier 1 + Tier 2 team (2-3 people) + Tier 3 online team (2 people) £4,995 (save £694)
“Executive Package”: 2-3 people Tier 1 + Tier 2 team (2-3 people) + Tier 3 in-person team (2-3 people) £7,995 (save £1,194)
Larger teams? Contact us for custom bundle pricing
Which Programme Is Right for You?
Start Here: Free webinar – perfect if you’re still in the “is this actually useful or just hype?” phase
Dip your toe in: AI SmartComms Essentials course – you want a practical overview and wide-ranging intro tools to get started quick
Get organised: AI Marketing Roadmap course – you want quick wins you can apply NOW and frameworks to deliver ROI
Scale and lead: Bespoke corporate programme – when you’re ready to transform how you or your whole team works