About CBAi
From deep sector knowledge to AI-driven change
AI training that makes sense for essential industries
Look, we’ve tried the generic theory-heavy AI courses. They’re built for software engineers and e-commerce brands. Meanwhile, you’re here trying to work out how to use AI for tender responses, compliance reports, technical content, and everything else that comes with running a company within the essential industries.
That’s why CBAi exists. We speak essential industries fluently – because we’ve lived and breathed them for over 20 years.
About Ceris Burns
From sceptic to convert (with results to prove it)
Ceris founded CBAi after her own AI journey went from “this is overrated nonsense” to “this really works if you know how to use it properly.”
As a Chartered Marketer with over 20 years in essential industries, she knows exactly what it’s like to market technical services to people who don’t have time for marketing spin. She’s worked with companies like ISS, JCB, Mitie, CIWM, BICSc, and i-team Global – so she’s seen every challenge these sectors throw up.
Then AI happened. While others were buried in prompt theory, she was already using AI to save time, win contracts, and drive visibility for cleaning and FM companies that keep the world running.
Now, through CBAi, she helps essential industry businesses move from AI confusion to AI confidence – with practical training that fits how you actually work.
Ready to see what AI can actually do?
What Makes CBAi Different:
- We’ve Been There: Two decades of working with cleaning, FM, and environmental companies (not just talking about it)
- We Test Everything: Every technique gets road-tested with real essential industry content before we teach it
- We Speak Your Language: Ceris is a Fellow of the Chartered Institute of Marketing and a Chartered Environmental Cleaner – she knows the difference between a hygiene protocol and a marketing protocol
- We Keep It Real: No AI spin here – just practical tools, workflows, and training that save you time and get results
The Credentials Bit – Ceris is:
- Fellow of the Chartered Institute of Marketing (FCIM)
- Chartered Environmental Cleaner & Chartered Marketer
- CPD-accredited AI trainer
- Fluent in 5 European languages (because essential industries are global)
- Founder of Cleaning Interactive (the first virtual show for the cleaning industry – we’ve always been ahead of the digital curve)
