About CBAi
From deep sector knowledge to AI-driven change
AI training that actually makes sense for essential industries
Look, we’ve tried the generic theory-heavy AI courses. They’re built for software engineers and e-commerce brands. Meanwhile, you’re here trying to work out how to use AI for tender responses for FM contracts, social posts about cleaning products and press releases about waste regulations. It’s a different world.
That’s why CBAi exists. We speak essential industries fluently – because we’ve lived and breathed them for over 20 years.
About Ceris Burns
From sceptic to convert (with results to prove it)
Ceris founded CBAi after her own AI journey went from “this is overrated nonsense” to “bloomin heck, this really works.” As a Chartered Marketer with over 20 years in essential industries, she knows exactly what it’s like to market technical services to people who don’t have time for marketing niceties.
The CBAi Story
Having worked with companies like ISS, JCB, Brightwell, CIWM, BICSc, and i-team Global, Ceris thought she’d seen every marketing challenge essential industries could throw at her. Then AI happened. While others were buried in prompt theory, she was already using AI to save time, win contracts, and drive visibility for cleaning and FM companies that keep the world running.
Ready to see what AI can actually do for your marketing?
What Makes CBAi Different:
- We’ve Been There: Two decades of actually working with cleaning, FM, and environmental companies (not just talking about it)
- We Test Everything: Every technique gets road-tested with real essential industry content before we teach it
- We Speak Your Language: Founder Ceris Burns is a seasoned B2B Chartered Marketer who knows the difference between a hygiene protocol and a marketing protocol
- We Keep It Real: No AI spin here – just practical tools and workflows that save you time and get results
The Credentials Bit – Ceris is:
- Fellow of the Chartered Institute of Marketing (CIM)
- Chartered Environmental Cleaner & Chartered Marketer
- Fluent in 5 European languages (because essential industries are global)
- Founded Cleaning Interactive (the first virtual show for the cleaning industry – we’ve always been ahead of the digital curve)
- CPD accredited AI trainer
