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Building Bridges not walls

Building bridges not walls

Regardless of the field of PR and communications you work in, it can take months and years to build good working relationships with the media, based on mutual trust and respect. However it can take moments to destroy this dynamic; just look at the speed with which the White House press secretary demolished the previous […]

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Tailoring content that B2B editors want

Whether you want to contribute to the latest waste management debate in the recycling press, highlight your latest innovation in cleaning magazines, or gain coverage in any of the myriad of other specialists, tailoring content that editors want takes time and effort. From facilities management to construction, renewable energy and much more besides, the trade […]

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Social media: seeing the full picture

It’s our 10th anniversary year here at Ceris Burns International, and a lot has happened in the past decade. It’s a good time to reflect on some of the biggest changes we’ve seen in the PR world since we began operations, with the most far-reaching being the meteoric rise of social media as a PR […]

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2017 PR trendspotting

It’s an exciting time for PR, which has always been a fast-paced industry but now has to be more adaptable than ever. Disruptors are changing the rules, with Donald Trump providing a prime example.

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Standing out from the crowd

Reporters receive endless pitches every day, although typically, they will only write one or two stories each day. Standing out from the crowd takes time, expertise and careful planning, and many companies just don’t have the manpower to do it effectively and consistently. So how do you make your company standout in a 24/7 media […]

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