Time to spring your PR and marketing plans into action

Spring is traditionally a time for fresh beginnings and a period when many businesses set budgets and outline plans for the financial year ahead. If you are developing new PR and marketing activity then, firstly, take a step back and work out what you want to achieve. We outline five key things to consider.

The Importance of Protecting and Preserving Languages

Language is more than just a means of communication, it’s also an inseparable part of our culture. As International Mother Language Day is observed this month, we look at the importance of protecting and preserving language and considering culture and communication styles in international marketing.

A fresh future for the cleaning sector post-pandemic

From Parliament to popular culture, praise is being given to the professional cleaning industry, and it has gained wider public recognition, as COVID-19 continues to highlight its essential role. So how do we live up to the challenge of making sure the sector continues to receive the recognition it deserves?

How To Plan For The Unpredictable In 5 Steps

December is #WriteABusinessPlan month, with now traditionally being a time for reviewing goals and preparing for the year ahead.

Since the start of the pandemic, planning and communication has been a central and fundamental pillar of the national and global response. Crises by their nature are unpredictable, but it is best practice for every organisation to have a strategy and protocols in place to meet the range of challenges that follow in their wake. Whether in times of crisis or not, business growth and resilience rely on good planning. Ahead of the new year, take time to evaluate, set fresh goals and look ahead.

An informed and interactive approach to online communication

During the Coronavirus pandemic, businesses have had to adapt and reconsider how they operate and communicate. World Online Networking Day, on 29 October, celebrates the interaction of business people across the world through online networking. Online communication can help build relationships at a time when face to face networking isn’t possible and create potential opportunities to make sales and source new clients. Read our latest blog post about taking an informed and interactive approach to online communication.

Time to adjust your marketing strategy and embrace digital

These are uncertain times, where the guidance for keeping safe during coronavirus, with its  implications for our lives, businesses, and brands changes daily. Yet one certainty is that communication remains key. Now more than ever, it’s vital you maintain visibility in your market, and with the world increasingly going online, this means you need to connect with your audiences by boosting your digital marketing.

Five ways the new virtual showcase, Cleaning Interactive shines a fresh light on your business

Cleaning Interactive 2020, is the cleaning industry’s first high tech, international event incorporating visualisation technology. This digital showcase for the cleaning and hygiene industry, taking place online on 8th-9th September 2020, rips up the rule book on the format of industry events. Find out five ways this guaranteed, digital event takes a fresh approach.

Introducing ‘Cleaning InteractiveTM’ – a world first, high-tech, virtual event to boost the cleaning industry

Cleaning InteractiveTM, the cleaning industry’s first high-tech event incorporating visualisation technology, takes place online from 8-9 September 2020.

Created by CBI VR Experiences Limited, sister company of longstanding cleaning industry PR agency Ceris Burns International, it will enable the cleaning industry to safely and effectively engage with valuable new customers whilst showcasing their innovations.

Can behaviour changes we have made in the pandemic lead to long-term environmental progress?

The importance of protecting our environment is brought into focus this month, with a number of  awareness days including World Environment Day, and World Oceans Day encouraging a call to action, to make a difference. Our changed behaviour during lockdown has led to a number of positive impacts on the environment. Can we continue to do more to protect the environment moving forwards, as lockdown restrictions are eased? Find out more in our latest blog.

Communicating in the virtual workspace – 5 top tips

Until a few months ago, an online conference call may have been a rare occurrence for many businesses. Now virtual meetings are probably a regular schedule in your online calendar, as the COVID-19 pandemic has led us to adapt our way of working and communicating. In many ways, social distancing has led us to work more ‘closely’ and collaboratively with colleagues and clients than ever before. So how we can make the most of these new connections?We share our top five tips