At this time each year, organisations are making a fresh start and producing new plans to ensure they have a successful year. Creating a positive impression is essential to enhance the reputation of your brand and business and showcase your company’s strengths, to help you stand out from the competition.
Here are our top five resolutions you should considering implementing this year, to enhance your reputation.
It was only a few years ago that the term ‘fake news’ began to be widely used as a term. Now it is an issue covered in the media – The Independent has a news section on fake news and Channel 4 provides a FactCheck section. Now that social media is omnipresent, it’s easy for fake news to spread quickly, which means we must all be mindful of what we post and share. Trust is a central component in any relationship and public relations plays a key role in building it.
It’s that time of year again, when dictionary publishers announce their ‘word of the year’ – a term or expression that has attracted a great deal of interest over the last twelve months. It’s great to see that phrases related to sustainability are top of the news agenda and being spoken about frequently. As PR experts in the recycling sector, we are well aware of the power of language to influence, share ideas and communicate best practice.
The professional cleaning sector employs millions of people across Europe and there is a tremendous amount of great work being carried out, and high standards that have previously gone unseen. So how do we live up to the challenge of making sure the industry receives the recognition it rightly deserves, and raise the profile of the professional cleaning industry?
Today marks European Day of Languages which celebrates linguistic diversity and promotes learning. According to organisers, the Council of Europe, there are over 200 European languages – “an important resource to be recognised, used and cherished.” Find out how we can help you engage with European and international audiences.
Blogging is one of your most valuable marketing tools, helping to build trust, educate and raise brand awareness. But with so many blogs out there, how do you make yours stand out? There are some simple rules you can follow to get your content noticed, make it engaging, increase visitor numbers and get people returning for more.
This month marks World Environment Day and World Oceans Day, two annual, international campaigns raising awareness of resource efficiency and the importance of protecting our planet. Communications encouraging behaviour change need to resonate with individuals in a clear and concise way. If people are to make informed decisions about the materials they use and consume, they must be able to understand those actions and the impact.
Case studies give companies credibility, demonstrating the impact their products and services have had on the business success of their valued clients. Find out why these are so valuable in PR terms in our latest blog post
The thought of public talking can be daunting for many, but if you want to heighten your company’s profile, carefully selected speaking opportunities should form part of your wider communications campaign. Check out our five top tips for successful speaker opportunities.