Displaying articles in International Insight

Branding for International Success

Ceris Burns, international marketing specialist for the cleaning industry takes a look at the importance and application of branding to aid success in overseas markets. Why is branding important? Ultimately brands are created to avoid the commoditisation of products and services which leads to purchasing decisions being made on price alone.  The buyer expects to […]

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New Product Development for Export Markets

There is an ever growing desire for customers to have new products.  Meanwhile, companies frequently use new product development as a means to refresh their competitive advantage and some even set it as a business objective. With respect to international business, faster new product development is essential for companies wishing to secure increased export involvement. […]

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Licensing & Contract Manufacturing

Have you ever considered licensing or contract manufacturing as routes to enter overseas markets?  Both can be relatively low cost and low risk ways of increasing your international presence and sales. Ceris Burns, international marketing specialist for the cleaning industry discusses the pros and cons of licensing and contract manufacturing.

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Incredible India – Massive potential untapped – Part 2

India has been dubbed ‘the powerhouse’ of the future. It is the second most populated country in the world and is projected to be the third largest economy in the world by 2050. Ceris Burns, international marketing specialist for the cleaning industry speaks with Indian cleaning industry leaders to gain an insight into this rapidly growing market.

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Incredible India – Massive potential untapped – Part 1

India has been dubbed ‘the powerhouse’ of the future. It is the second most populated country in the world and is projected to be the third largest economy in the world by 2050.Bearing these facts in mind, what is the potential for the cleaning industry in India and is it time for UK exporters to make a move? Ceris Burns, international marketing specialist for the cleaning industry speaks with Indian cleaning industry leaders to gain an insight into this rapidly growing market.

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